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Savvy affiliates have learned that they must compete with other affiliates to get the sale. One of the most popular strategies used to convert a prospect is to offer a bonus as a reward for clicking on the affiliate’s merchant link to make the purchase. But how effective is the strategy, and how difficult is it to implement?

Well, it certainly takes some work from you if you want to add bonuses to your affiliate promotions. But it generally proves effective. The aim, after all, is to stop the prospect in their tracks and cease their ongoing search for more information about the product, or a better bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff – the more compelling the bonus you offer, the higher the cost to you to create it in the first place, even if it is just a digital offering. After all, somebody has to do the work to create it (maybe you).

Jeff Czyzewski has addressed the problems faced by affiliates who wish to include bonuses in their promotions. His solution is known as ClickBank Bonus Domination. In addition to providing a blueprint for bonus development, his package includes software that can dispense bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder sequence.

Clearly Jeff would not have bothered to create a product like this if he did not feel sure that affiliates would find it highly beneficial. In all likelihood, I think they will. This is based on my own experience with bonuses and affiliate promotions.

In fact, on all of my web sites which focus on the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review site, I employ bonus offerings to sweeten the deal.

I do this for a very good reason. With affiliate marketing offerings in particular, it is extremely difficult to persuade a prospect to purchase through your affiliate link. After all, the person in all probability is an affiliate themselves, and their natural course of action would be to save themselves some money and purchase the product through their own affiliate link.

So the incorporation of bonus incentives is almost a requirement in this case. This is why, when a product launch takes place and the product targets affiliates, promotions abound with offers of what look to be huge bonuses. However, it is often the case that these bonuses have been exaggerated more than the actual product that is being promoted, and the value of the bonus items is usually far less than indicated.

Well, knowledgable affiliates will see right through this. So if you ARE to offer bonuses as an incentive, you must ensure that it really is a compelling one.

One method for doing this effectively is to write a special report that supplements the product that you are promoting. For example, if the product is a course on PPC marketing, you might use your own experience as a PPC marketer to create a special report about how to write advertisements which tend to draw the eye, and therefore have super high conversions.

You might entitle your report “Ten Effective Ad Strategies To Skyrocket Your Conversions”. If you also offer proof that your methods work, you have just provided the prospect with a compelling reason to buy through your link. Especially if the special report is exclusive, and can only be supplied by you.

If you want to learn more about how you can create your own bonus offerings, check out my own ClickBank Bonus Domination bonus page, where you will be given the opportunity to learn how I am using this very strategy to promote Jeff Czyzewski’s product.

It is also worth bearing in mind that when the bonus technique is applied to the promotion of non affiliate marketing related products, which draw prospects who have no knowledge of affiliate links, the conversion rates can be improved a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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